The New Buzz…Marketing 2.0!
It’s not Web 2.0, its Marketing 2.0 – and is quickly becoming the new buzzword for marketers everywhere, but what is Marketing 2.0? Essentially, it is a marketing model that integrates various methods...
View ArticleExtending the Reach of CRM with Marketing Automation
Today’s information savvy prospects don’t have a lot of time or patience for lengthy sales calls. When you are fortunate enough to interact directly with a hot lead, you will need to provide immediate,...
View ArticleCreating a Dynamic Newsletter with CRM & ClickDimensions
In today’s business environment, marketing teams are like a lot of other teams, they are trying to do more with less. As additional marketing outlets become available through the advent of social...
View ArticleMicrosoft Buys MarketingPilot – Will Dynamics Change?
On October 17, 2012 Microsoft announced that it had closed a deal with a marketing automation firm called MarketingPilot. This is an interesting purchase by Microsoft because it was made very quickly....
View ArticleWindows 8 Integration, Improved User Interface and More Coming to Dynamics...
When Microsoft recently updated its Dynamics CRM roadmap, one thing became quite evident, they want to be sure this system helps users attract, retain and engage customers. Some of the forthcoming...
View ArticleCustomer-Centric Marketing Automation in Microsoft Dynamics CRM
What is customer-centric marketing automation? Simply put, it's the ability to execute and track all of your email and digital marketing efforts right in your CRM, where your customers live. While...
View ArticleTake the Guesswork out of Marketing with MarketingPilot and Microsoft...
Late last year, Microsoft announced the acquisition of MarketingPilot. If you’re not familiar with it, MarketingPilot is a company that’s made a name for itself in the marketing automation industry,...
View Article